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MANAGER ONLINE MARKETING
General profile
The manager Online Marketing reports to the Director Marketing & Sales (and member of the Board of Management of V BIRD Airlines). He/she is responsible for developing and maintaining V BIRD's website, and the coordination of any website related projects. Moreover, he/she is responsible for building and maintaining a high quality customer/prospect database, mainly through online marketing activities. He/she works in close collaboration with the Sales department, in order to ensure that V BIRD's marketing is optimally tuned to its prospect and customer base. He/she has daily contacts with the Manager General Marketing, who provides him/her with the strategic marketing guidelines to be followed.
Requirements
The ideal candidate for this function holds a marketing degree, has at least 3 years experience in online retail marketing, and preferably a background in the (international) travel industry. He/she has project management experience and a hands-on approach. He/she is fluent in English, German and at least one other language, and likes to travel. He/she is positive and open mind, is a real time worker, and is extremely customer focused. Last but not least, he/she likes fun.
Summary of responsibilities
Online info management
Overall responsibility for all information displayed on V BIRD's website and for the timely update of such information. This responsibility may be delegated for some specific activities (flight schemes, booking/reservation system, etc)
Management of website news section
Responsibility for collecting news clips and for updating V BIRD's website's new section daily/weekly (after text approval from General Marketing).
Maintenance of "V Guide To Destinations"
Overall responsibility for developing and maintaining this section, including outsourcing related activities where and when possible.
Maintenance of "V Club section"
Overall responsibility for developing, maintaining, and managing this section, including outsourcing related activities where and when possible.
Generation and execution of web advertising
Responsibility for optimising online-marketing through web advertisements and co-op advertising (links/banners on other websites)
Generation of online Customer Relations Management system
Development (in collaboration with all relevant disciplines) of a system that ensures that a maximum number of visitors of the V BIRD website are identified. Furthermore, the responsibility to convince visitors to leave their e-mail address and to allow us to send them regular news bulletins.
Development and execution of online DM activities
Responsibility to plan, coordinate and execute mail-shots to selected segments of our database of customers and prospects, at the request of V BIRD colleagues but also at regular intervals.
Translations of text blocks
Coordination of all necessary on-line translations, and assistance to all other departments in need of translations. Agencies to be appointed in close collaboration with General Marketing.
Search engine activities
Responsibility for ensuring that V BIRD can be found in all popular search engines and that V BIRD is always on top in search results.
Market research and analysis
Execution of regular market research, independently or at the request of other departments.
Salary indication
€35,000 - €45,000 a year
Send your application:
By email to [email protected]
Or
By mail to V BIRD Airlines, People's Department, Horsterweg 18-A, 6199 AC Maastricht-Airport, The Netherlands
