04.02.05
RYANAIR SIGNS ADVERTISING DEAL WITH SAMSUNG
NEW SKY BRAND DISPLAYS INSIDE AIRCRAFT
Ryanair, Europe's No. 1 low fares airline today (Friday, 4th February 2005) introduced hat bin branded displays onboard a Stansted based Ryanair aircraft. The branded displays allow advertisers such as Samsung to reach millions of Ryanair's European passengers on the move.
SkyBrand, the aircraft interiors media company and Cheil Communications, Samsung's advertising agency customized this aircraft with overhead bin artwork for Samsung's handheld YH-999 Portable Media Center, a revolutionary portable device which can store up to 88 hours of movies, 100,000 pictures or up to 5500 music tracks.
Announcing the launch today Peter Sherrard, Ryanair's Head of Communications said:
"We are constantly looking for innovative ways to generate additional revenue and keep our fares low. Ryanair will carry 27.5 million European passengers this year and this is a unique, value for money way of reaching some of the most mobile people in Europe."
Jonathon Stacey, of Cheil, Samsung's advertising agency said:
"An exciting new media concept seemed the perfect way to announce one of Samsung's leading-edge products. We are pleased to be onboard Ryanair - their passengers are the ideal audience for this device."
SkyBrand CEO, Rasheed El-Moslimany said:
"SkyBrand is revolutionizing the interiors of airplanes with colorful, large displays. We are looking forward to bringing sponsors' messages to Ryanair's passengers."
See press release for image (Can't copy image?).
Cheers,
White Cap
